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Comparative Market Analysis
What Is a Comparative Market Analysis (CMA) and Why Does It Matter When Selling Your Home?
When it comes to selling your home in Northern Virginia, setting the right price from the very beginning can make or break your success. That’s where a Comparative Market Analysis (CMA) comes in—and at MMK Realty, it’s the first step in our proven home selling strategy.
Whether you’re downsizing, relocating, or moving for military orders, a well-executed CMA can help you avoid costly missteps, attract serious buyers quickly, and ultimately walk away with the best possible return.
What Is a CMA?
A Comparative Market Analysis is a detailed report that evaluates your home’s current market value based on similar properties in your neighborhood. It includes:
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Recently sold homes with comparable square footage, features, and condition
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Active listings competing for attention in your area
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Pending sales that reveal current buyer behavior
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Expired listings that show what pricing strategies failed
At MMK Realty, our CMA reports go far beyond the basics. We factor in micro-market trends across Northern Virginia—from Fairfax and Arlington to Loudoun County, Haymarket, and Alexandria—ensuring your pricing strategy is hyper-local, competitive, and current.
Why Accurate Pricing Is Everything
Pricing your home correctly from day one is essential. Overpricing can cause your home to sit on the market, become stale, and eventually require a price reduction. Underpricing may leave money on the table.
With our in-depth CMA, we:
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Prevent costly pricing mistakes
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Help your home generate maximum interest from buyers
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Position your listing for fast offers and stronger negotiating power
Michelle Williams, Principal Broker and founder of MMK Realty, brings over 20 years of local expertise to each analysis. She doesn’t just look at data—she interprets it with a deep understanding of Northern Virginia’s real estate market and buyer psychology.
How the CMA Process Works with MMK Realty
Our goal is to empower you with knowledge and confidence before your home even hits the market. Here’s how our Comparative Market Analysis process works:
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Submit Your Info
Complete our simple online form with your property address and details.
Request Your Free Market Analysis Here -
We Research and Evaluate
Michelle reviews comparable properties, market trends, and local buyer demand in your exact area. -
You Receive a Personalized Report
We email you a custom, no-obligation CMA with pricing guidance and insights into your local market. -
Optional Follow-Up
If you’re interested, we’ll schedule a time to review the CMA with you and answer your questions about timing, strategy, and next steps.
Selling in Northern Virginia? Start with Strategy.
Selling your home can be emotional and overwhelming. It’s also one of the biggest financial decisions you’ll ever make. You don’t want to leave it up to guesswork or online estimators that don't understand your neighborhood.
Instead, work with a trusted, experienced local broker who will advocate for your goals and guide you every step of the way. Michelle Williams—your “Heels on the Ground Broker”—brings a military-rooted work ethic, fierce loyalty, and an expert eye to every transaction.
Take the First Step: Get Your Free CMA Today
Ready to find out what your home is really worth in today’s market?
MMK Realty offers a free, no-obligation Comparative Market Analysis for sellers across Northern Virginia.
Get expert insights, personalized service, and enjoy our competitive 1.5–2% listing fee.
Start your selling journey on the right foot—with a data-backed strategy and a broker who puts you first.
Request Your Free Market Analysis Now
